3D workflow vs. 3D asset management: What's the difference?

When it comes to choosing the right solution for your business's 3D and Augmented Reality (AR) needs, it can be hard to know which terms to use when researching the topic. You might have heard of Digital Asset Management (DAM) software, but as the market shifts towards 3D and AR, you’ll want a solution that can not only store your content, but also completely integrate into your overall process.

To help you make an informed decision, let's explore the difference between a 3D asset management software and a 3D workflow platform.

Digital asset management software

A 3D asset management software provides a centralized repository for storing, organizing, and managing your digital assets. Think of it like a virtual filing cabinet for all your 3D models, textures, and other related files. It makes it easy to find and access these assets whenever needed.

3D workflow platform

A 3D workflow platform is a more comprehensive solution that goes beyond just asset management. It supports and streamlines the entire 3D production process, from collaboration and asset management to 3D modeling and rendering, animation, interaction, and sharing. With a variety of tools and features integrated into one platform, it makes it easier for teams to manage and automate your workflow.

Vectary offers a 3D workflow platform with many DAM software features, as well as additional collaborative features. Here is a comparison table to further explain how it works:

Who would benefit from a 3D Workflow Platform?

• Agencies: A 3D workflow platform can help you manage your production campaigns with a centralized and private environment for team collaboration and getting client feedback. With no-code 3D interaction creation tools, you can easily create interactive content for websites and e-commerce. At the end of the campaign, you can set up an asset management workspace for your client to use for future promotional materials or social media sharing. All assets will be automatically connected to the 3D rendering, animation, and interaction editor for quick use.
• Game Development Studios: Game developers can streamline their processes from asset management to 3D modeling and animation with a 3D workflow platform. All assets can be reused across departments, making it easier for game designers and marketers to collaborate.
• Product Design and Engineering: One of the biggest challenges in product design is keeping CAD designers in sync with concept designers, manufacturing management, and marketing. A 3D workflow platform can provide a space for collaboration, asset management, product design presentations, and feedback.
• Software Development: If you're developing user tools for Augmented Reality and the metaverse, a 3D workflow platform can help you create and collaborate around 3D elements, such as 3D icons and buttons, all in one place.
• Architecture and Construction: Architects and construction companies can use a 3D workflow platform to manage the design and construction of buildings, and leverage built-in AR preview and interaction features for presentations, client feedback, and marketing purposes.

How to Choose between DAM software or a 3D workflow platform

When deciding between DAM software or a 3D workflow platform, ask yourself these questions:

• Do we need to collaborate on developing the 3D assets or just store them in the repository?
• Do we need better visualization and presentation of our CAD models in 3D and AR?
• Do we need to edit the 3D assets and sync changes in the process?

If you answered "yes" to all these questions, a 3D workflow platform might be the way to go. It covers all your needs in one place!