How Vectary can help sell 3D design and AR to your clients

Most designers working at digital marketing and advertising agencies are coming across the same obstacle when having to convince their clients to try out 3D. To them, it often seems risky, complicated and with an unclear ROI. All the clients ask for the digital experience to be visually engaging at every touchpoint, but it is the task of the designers to dish up the ‘wow’ factor that will get them to move towards something new.

Here are a few suggestions on how to guide them along the path towards a 3D future.

Eliminate the sense of risk

In the first stage of the debrief, it is essential to establish what the client is trying to achieve and pinpoint the benefits of using 3D. This should go beyond product presentation, but toward the elevation of the whole brand. We usually observe three main categories of brands that are looking towards 3D with a specific benefit in mind:

• Brands that are trying to re-invent and reposition their brand value and relevance with existing and new customers.
• Brands that want to continue being seen as trailblazers in their industry and in the market, vying for the first move advantage.
• Newcomer brands that want to create visibility and ride the momentum of novelty and innovation.

Let’s clear up the complexity

Vectary was created in order to dispel the myth that 3D design is difficult and time consuming. The platform is set up in a way that already created models by the clients can be easily imported and then edited. However, if the designers are starting from scratch, the 3D modeling process is highly intuitive for most 3D designers, even the ones just starting out.

Here are additional examples of why designing with Vectary is fast and easy:

• Numerous pre-sets to use for textures, shapes and lighting setups.
• It is a completely in-browser platform. That is a big deal. No downloads. No hassle. In-browser.
• The real-time rendering allows for fast iterations, modifications and experimentation. The results are high-quality and photo realistic renders.
• Sharing and integration into the website is as fast as adding an embed. The final process of creating AR, is as easy as clicking a link.
• The clients will also appreciate that the process happens in-browser, making it even easier to share the work and give feedback without having to send heavy files, or without having to download the software onto their computers.
• Overall, you can aim for fast production of high quality, high volume content, without missing any deadlines. That is what Vectary was made for.

A 3D web embed example with Augmented Reality preview. All created in Vectary with no-code:

Dispel the ever-present skepticism about the ROI

We know that AR will affect companies in every industry in the not so distant future. We know that it will transform how customers gather information, discover product benefits and make purchase decisions. We also know that companies that have not entered the 3D design space could become irrelevant in the next five years.

The ROI comes packed with statistics and facts. Latest statistics measure that;

• The brands using AR have seen a 94% higher conversion rate and a 40% decrease in product returns.
• The consumers are asking for it. 70% say that they would show more loyalty to brands incorporating AR, while another 70% consider that they would shop more often if AR was a standard component of eCommerce.
• Surprisingly enough, even 78% who have engaged with AR, prefer these experiences over video content. (Source:The Impact of Augmented Reality on Retail)

And with all of the big players jumping into virtual retail, product configurators and Metaverse communities expanding, why would any brand want to be left behind?

We hope that this information will be useful the next time a new client comes along wishing for the moon, but not knowing how to put on the astronaut suit. Because, besides setting foot on Mars, the use of 3D design as a standard way of expression, will happen very, very soon.

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Author

Nina Romano, Head of Marketing at Vectary